6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely

In these unconventional times, many work teams are grappling with an unconventional dynamic: fully distributed personnel and remote collaboration. This setup presents a number of challenges, but thankfully we live in a time where technology makes it easier than ever to stay connected and tightly aligned on our work. For B2B agencies like TopRank Marketing, this has always been a point of emphasis. In servicing clients from around the globe, we’re accustomed to communicating across distances, borders, and time zones. We occasionally have our own team members work from home, and in fact, we have a few who do so full-time. While having everyone in the organization work remotely is uncharted territory for us, our built-in comfort with digital collaboration gives us a head-start, and has allowed us to hit the ground running with minimal disruption to our programs and workflows. To help other remote teams that might be trying to find the right rhythm and maximize their collective productivity, I thought I’d share a few practices and discoveries that are helping us stay close virtually, even as the circumstances of life push us apart.

How Team TopRank Maintains Tight Collaboration Remotely

Tailor Your Toolset to Your Team

As mentioned, there is a wide range of different tools and software available to power remote collaboration. Some of the common mainstays, like Slack* and Zoom, need no introduction. There are plenty of others out there with specific capabilities that might be suited to your team’s needs. Here’s a list from ProofHub arranged into several different functional categories. Above all, I encourage business leaders to solicit input and feedback in making these selections. The biggest key is identifying tools that people actually like using. Review the usage rates for your existing tech stack. If certain software isn’t being uniformly engaged with, or is surfacing a lot of frustration, there’s no better time to step back and reevaluate. Unsolicited plugs for a couple of our clients, whose offerings can be very useful at a time like this:

  • Sococo provides a “virtual office” platform that recreates the dynamic of happenstance workplace encounters and productive chats at the water cooler.
  • monday.com is a highly visual and intuitive work operating system, which employees tend to really enjoy using. As mentioned, that’s critical.

[bctt tweet=”“Review the usage rates for your existing tech stack. If certain software isn’t being uniformly engaged with, or is surfacing a lot of frustration, there’s no better time to step back and reevaluate.” @NickNelsonMN” username=”toprank”]

Focus on Details and Documentation

Not only is it important that your tools get used, but right now it’s vital they get used to the fullest. At TopRank, our work runs through a project management system, and I’ve noticed teammates making concerted efforts to attach client docs, source materials, and comprehensive information into the tasks themselves. As a content writer, it makes a big difference when I can find everything I need in one place, because it’s no longer as simple as walking to an account manager’s desk 10 feet away to ask a question.

Jump on the Phone Post-Meeting

While technology makes it easier to communicate and collaborate from afar, there are certain subtleties and productive habits that can be overlooked in the transition. As one example, when teammates and I hold a client meeting in the office, we’ll almost always stay in the room to debrief afterward, discussing takeaways and next steps. One way we’ve replicated this action remotely is by using the Slack Call functionality, which enables you to quickly spark an impromptu conference call straight out of the Slack app. Since we already have our client teams arranged into channels on Slack, all it takes is one click to get all relevant parties on the line for a quick post-meeting rundown.

Rely On One Another for Knowledge-Sharing and News Updates

If you find yourself constantly distracted by scanning headlines and refreshing your preferred news websites, you are not alone. Being in the midst of an ongoing global health crisis adds a unique disruption factor to the situation at hand. One way we’ve countered this at TopRank is by creating a #covid-news channel in Slack, where teammates can share updates they come across about the pandemic and its ripples that might impact our lives, our clients, or the business world at large. Knowing that I’ll get a notification whenever something new gets posted on that channel makes it easier for me to unplug from the Google News feed and stay focused on my work.

Get Faces On-Screen

It’s easy enough to hold conference calls when people are working remotely, but I highly recommend using apps like Zoom and Google Hangouts with video-conferencing capabilities, and urging everyone on the team to turn on their cameras. Seeing the faces of my coworkers really helps diminish feelings of isolation and disconnection that can be inherent in a scenario such as this.

Don’t Forget About Team-Building and Socialization

I’ve talked a lot here about ways we stay centered on our work, and that’s of course very important. But don’t let recreational team experiences fall by the wayside. Strengthening the overall cohesiveness of your various people through bonding exercises is maybe more essential than ever. Virtual happy hours are gaining a lot of popularity as a way for folks to ramp down and relax together after working all day. Consider also scheduling some fun and leisurely team activities during work hours here and there. There are plenty of games that can be played remotely while creating a feeling of togetherness. I recommend the Jackbox Party Pack series, which features all sorts of fun mini-games and allows everyone to participate from their own device. Our team delved into a round of Quiplash during a recent Friday meeting, and we all enjoyed several laughs while getting a chance to appreciate the creativity and cleverness our colleagues bring to the table.

Go the Distance with Remote Collaboration

It’s all too natural to get caught up in the stress, anxiety, and overall downside of what’s taking place in the world right now. Because of this, I find myself striving to find positives and silver linings. They really do exist. If we can all find ways to stay connected and collaborative during these challenging times, I know we’ll be able work together — with clients, colleagues, and peers — more effectively than ever once things return to a state of normalcy. We might even find ourselves with a few newfound efficiencies that stick. TopRank Marketing’s Social & Content Manager, Lane R. Ellis, is one of the aforementioned agency team members who works remote full-time, hailing from the northern reaches of Minnesota. He shared with me this sentiment that, I think, encapsulates the upside of a tough situation: “I think if we’re open to it, our shared pandemic experience offers up a sizable opportunity in our lives — to reflect on what is truly important to us and how we work, to make positive changes that may until now have been perennially postponed, and to grow both our capabilities and our compassion in business and in personal life. It’s also a time to listen, and to be especially sensitive to your professional associates, your business teammates, and most of all to your family and friends.” Well said, sir. For more insight about navigating this unprecedented event as a marketer, check out my recent post on how authentic content can build brand trust during uncertain times.

The post 6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely appeared first on Online Marketing Blog – TopRank®.

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